IN TERMS of efficiency, if not size, the advertising industry is only now starting to grow out of its century-long infancy, which might be called “the Wanamaker era”. It was John Wanamaker, a devoutly Christian merchant from Philadelphia, who in the 1870s not only invented department stores and price tags (to eliminate haggling, since everybody should be equal before God and price), but also became the first modern advertiser when he bought space in newspapers to promote his stores. He went about it in a Christian way, neither advertising on Sundays nor fibbing (thus minting the concept of “truth in advertising”). And, with his precise business mind, he expounded a witticism that has ever since seemed like an economic law: “Half the money I spend on advertising is wasted,” he said. “The trouble is, I don't know which half.”
By now you have possibly heard via lots of people that e-mail marketing is how you honestly earn your money. You produce a small product and sell it for a reasonable price so that you can collect e-mail addresses and then market other, more expensive products to the people on that list. The strategy is that the men and women on the list should already trust you to offer good things so they will be more likely to buy from you when you contact them with e-mail-only offers. Obviously e-mail marketing can be carried out both in good along with bad ways.
Perhaps one of the primary things that you're going to need to understand is that, even though a person gives you their e-mail address does not actually mean that they want to hear from you each and every day. Even in the event that what you mail out is only written content and is free of sales offers, getting e-mails from you every day is not what they want. It's much better to send out a lot fewer e-mails packed full of great and useful content than it is to send out a dozen e-mails with only halfway readable or usable information. You need quality, not quantity here.
Make sure that you present more things free of charge than you do for profit. The more you offer to your clients for free, the more probable they will be to buy anything that you want to sell to them. Offering up data and issues that they can use for free will verify that you truly care about them and not only your profit margin, but you already know that. It is incredibly tempting to put a minumum of one affiliate link into every single e-mail you send, but resist the urge. Stick to the advice that you know holds true!
Promote offers construct by others. This will do two important things for you. It proves to the recipients within your list that all you intend to do is guide them and build good will among the people you are sending mail to. It allows you to create a relationship with other people and potentially promote your own stuff to their lists. This enables you to attract an even bigger audience that you can leverage for more sales.
If you are not supposed to send lots of e-mails, how precisely are you supposed to do all of this? Make a new e-zine. Have individuals sign up for your newsletter and then treat it as such. This will allow you to do a few things within your newsletter that you would otherwise be trying to do in a bunch of different e-mails. Newsletters can also be not nearly as likely to be unsubscribed from as a listing that just sends out standard e-mail messages all the time.
The actual truth is that if you would certainly unsubscribe from an individual who is doing the same thing that you are doing to others then you know that other people are going to want to unsubscribe from you. Never send out anything to anybody else that you wouldnt desire to receive in your own e-mail inbox. If you keep this tiny bit of common sense at heart you will be able to make a huge profit through your e-mail marketing efforts.
